Lincoln's first apart-hotel opens on the waterfront

Birchover Residences who have been operating for 22 years in both Derby and Nottingham have selected Lincoln as the location for their their newest Residence.

Carl Bridge of Birchover said : “We are thrilled to be opening our latest apartment-hotel The Birchover Residences in Lincoln. The Birchover Residences at One The Brayford opened on Good Friday, the 19th April 2019. Our research had shown that the city has a vibrant tourist economy, allied to a very strong business sector, supported by the University of Lincoln. What we hadn’t counted on was how friendly and supportive the business community would be. Located on the waterfront at Brayford Wharf, it’s a fabulous setting and has the added bonus of being surrounded by a range of great restaurants, bars, the cinema and only a few minutes from the main city centre thoroughfare. Visit Lincoln and major employers have already been strong advocates of us and we’ve seen from the tremendous response from our own customer database that this is somewhere people will flock to stay at. We’ve had dozens of bookings in the first couple of days and bookings for the Easter weekend were very strong”

Ben Davis at Saxbury said: “It is encouraging to observe that professional operators are at last beginning to turn their attention to regional towns, we observed this recently in Wales, when Quay Apartments set-up Newport’s first apart-hotel and now Lincoln is in the spotlight. Until recently apart-hotel openings have mainly occurred in traditional ‘bleisure’ hubs, such as London, Birmingham, Edinburgh, unfortunately this has left AirBnb to clean-up the burgeoning demand for extended stays, but with the pressure this places on the private home rental market; it is apparent that that fit-for-purpose apart-hotels will neatly solve both of these issues”