Press Release

29 may 2018

14 june 2017

Contact: Ben Davis

New lease of life for a prime London serviced apartment building

Saxbury is consulting with the new owner of 92 Middlesex Street, a prime London serviced apartment building, regarding its potential for redevelopment.

Situated on the edge of the square mile, Project Vogue at 92 Middlesex Street has recently obtained C1 planning approval and will soon be redeveloped to provide circa 93 units, with associated amenity space for efficient apart-hotel operations. The MRP Group and Saxbury will jointly conduct an operator search and selection process as the next step in the exciting regeneration of this asset.  

The location benefits significantly from being on the fringe of The City of London and only a three-minute walk from Liverpool Street Station, a national rail and underground interchange. Project Vogue is perfect for business travellers visiting the city of London’s financial, legal and accounting firms, yet in recent years it has also become a vibrant destination for leisure travellers. Nearby Spitalfields market is firmly established as a 7-day a week destination attracting a diverse mix of visitors including tourists from the UK and abroad, Broadgate Circle and world-renowned restaurants are all close-by, as well as London’s largest vintage market on Petticoat Lane.

“The apart-hotel and serviced apartment sector in the UK is growing rapidly, as both business and leisure travellers recognise the benefits over hotels”, said Ben Davis, Director, Saxbury. “We are confident there will be robust operator demand for this opportunity”

Saxbury is a specialist advisor and agent to the serviced apartment and apart-hotel market. Saxbury matches in-depth knowledge and a high level of service with the confidence to challenge outdated wisdom – with a fresh, consultative approach.



Ben Davis

Saxbury Limited: the successful launch of what is set to be the UK’s leading real estate practice for the serviced apartment and apart-hotel industry.

After its recent successful launch, Saxbury Limited is set to be the UK’s leading real estate practice for the serviced apartment and apart-hotel industry. Saxbury consults on developments across the UK, offering strategic advice to asset managers, developers, investors and private landlords, as well as serviced apartment operators.

Unlike many other practices in this area, Saxbury is not a “bolt-on” department of a wider property business. Instead, Saxbury’s Directors have been working in this sector since it emerged over a decade ago, and between them have over 50 years of expert knowledge in a wide range of disciplines in the real estate sector. Saxbury’s Directors have built up a boutique business that focusses solely on this niche market and have unparalleled experience of working alongside its clients to ensure they make the most of serviced apartment and apart-hotel opportunities. Saxbury has created successful partnerships on all projects, operating on a confidential and trusted basis throughout.

Saxbury has already been involved in some cutting edge projects, such as Scala House in Fitzrovia and The Moorgate City of London apart-hotel, working as a trusted partner to their clients. After completing the Moorgate project, the client said of Saxbury: “There is no doubt that Saxbury played a critical role in successfully delivering this project. We have not seen this level of expertise and insight anywhere else in the market.”

Saxbury acts as part of the inner sanctum of advisers and decision makers for its clients, creating a winning strategic alliance for each development. Saxbury encourages all parties interested in this area to follow them on LinkedIn so you can keep up to date with the latest developments in the industry, and the deals Saxbury is bringing to market.