Bob W enters UK with dedicated short-stay apartment building in central London

The tech-driven hospitality provider makes its debut in the UK

Bob W offers an alternative to traditional hotels and short-stay rentals. With the backing of real estate investors and venture capitalists, Bob W operates in Finland and Estonia and plans to expand its operations further in Europe. This new property in London’s East End marks its debut in the UK.

Sat on the intersection between Shoreditch, the City and east London, Whitechapel is an up-and-coming neighbourhood and a prime spot for Bob W to establish its presence. The new Chamber Street property is located between tourist favourites such as the Tower of London and London Bridge, corporate headquarters, and Brick Lane’s vintage boutiques and bagel shops.

Bob W’s real estate team is always on the lookout for properties from partners who share their high quality and environmental standards. The company is excited to have secured the building at 73 Chamber Street from developer Chamber Street Social Ltd with the assistance of serviced apartment consultants Saxbury. Chris Ploutarhou, from Chamber Street Social Ltd, stated, "We love that Bob W is a young, urban brand innovating in hospitality. We clearly share the same values in sustainability, and they’re very flexible, which has made them easy to coordinate with."

Designed by award-winning architectural firm Tasou Associates, 73 Chamber Street is modern and understated. In addition to its design, the building will feature cutting-edge technology. Air-source heat pumps will provide hot water, condensers will heat and cool and photovoltaic panels will help supply electricity.

“Our real estate team is constantly seeking out properties from partners who share our high quality and environmental standards,” said Chris Ploutarhou of Chamber Street Social Ltd.

“For that reason, we’re thrilled to have secured this building at 73 Chamber Street from developer Chamber Street Social Ltd with the help of our friends at Saxbury, specialists in serviced apartment real estate.‍”

“The buildings where we operate have the biggest effect on our sustainability footprint, so it’s an absolute joy to partner with a developer who shares our environmental improvement targets,” said Taavi Pettai, Senior Director of Development at Bob W.

As the sole tenant spanning seven floors, the building is being constructed with Bob W's specific needs in mind, catering to the emerging short-stay rental category. Additionally, it is being designed to meet the BREEAM “Excellent” rating, which places it in the top 10% of the UK's most sustainable new, non-domestic buildings.