Market Research & Feasibility Reports

The serviced apartment and apart-hotel sector offers a wealth of potential – if only you can anticipate and mitigate the pitfalls. As trusted advisors to investors and developers, we remove the guesswork, dispel common myths and assess how viable an idea is – before you encounter risk.

Empowered by our objective Market Feasibility Reports, many of our clients then rely on us to complete their journey from a project’s starting point to completion, knowing they’ll achieve the optimal result. 

Our tailor-made benchmarking reports typically include a forensic market analysis with a distillation of relevant information gathered from leading sources, including our our own global operator database, comparable Airbnb market data, and professional hotel market statistics.


  • A detailed explanation of the sector

  • Current demand and demand projections

  • Current supply and future projections

  • Rate and occupancy, profitability and other important KPIs

  • Types of contracts (FRI lease, Hybrib profit sharing lease, HMA)

  • Residential lettings & sales market statistics

A complete appraisal of the proposed project will include:

  • Property valuation (GDV) when operated as serviced apartment use

  • Lease & management contract evaluation

  • Alternative uses

  • Conclusions on feasibility